Digital Signage Dubai Electronic/digital signage is used to display information in retail stores, restaurants, public spaces, stadiums, museums, transportation systems and more. The signage presents information digitally and uses screens to advertise the products or provide information.
A digital signage consists of one or more media players, a display screen and a content management server. The content manager server is connected to the display screen over a network. A content management server can be connected to many media players and one media player can be connected to many screens. There has been a rise in the use of digital signage due to the falling prices of plasma and LCD screens. Digital signage Dubai is used by various industries and the different options used are an outdoor digital display, an indoor digital display, customised video walls, interactive kiosks, and touchscreen signage. The location of the signage is known therefore it can be used to display the appropriate content for the place. For example, if it is near a point-of-purchase then it can promote a product and create a mindset or promote complementary products. Advertisements near the point of purchase are more effective. Types of signages One type of signage is context-aware signage that uses the technologies like sensors, cameras, beacons, software programs, IoT and network connectivity. They are used to monitor the environment, process information and deliver the right message. Another type of signage is interactive signage. These allow the users to interact with the digital content using touch screens, buttons or smartphones. For smartphones, users can interact using SMS and also display messages using SMS. The users can participate in polls, play a game or share content. Bluetooth is used to interact directly with what appears on the screen. Some of the signage allows the users to navigate content using buttons or a keyboard to provide a flexible interface. Another type is simple signage which is used for advertising, wayfinding and exhibitions. The digital signage can display text, animated or video messages, and entertainment to the audience. Applications of digital signage
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